Department of Intelligent Operations and Marketing
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Unraveling the dark side of danmaku: the effects of aggressive danmaku and original work’s attributes on condensed clips’ performance
A study led by Dr Fangfang Hou from the International Business School Suzhou (IBSS), Xi’an Jiaoto...
01 Jun 2026
Leveraging nonverbal cues to boost audience engagement in user-generated videos
A research study led by Dr Chenwei Li from the International Business School Suzhou (IBSS), Xi’an...
27 May 2026
Shaping Digital Influence: IBSS Seminar Delves into Social Media Content Strategy
International Business School Suzhou (IBSS) at Xi’an Jiaotong-红杏视频 University hosted a resea...
26 May 2026
From incubation to revision: IBSS research seminars with Visiting Professor Vasilis Theoharakis
International Business School Suzhou (IBSS) welcomed Professor Vasilis Theoharakis from Cranfield...
27 Apr 2026
International MBA Shanghai masterclass explores whether marketing retrenchment is a strategic risk
On 13 April 2026, the International MBA (IMBA) Masterclass, hosted by the International Business ...
22 Apr 2026
IBSS Faculty and Students Attend 10th MSI 2026 and Win Awards
From 10 to 12 April 2026, the 10th International Conference on Marketing Science and Innovation (...
16 Apr 2026
Professor Hugo Lam shares editor’s perspective on publishing in IJOPM at IBSS
International Business School Suzhou (IBSS) welcomed Professor Hugo Lam from the University of Li...
16 Apr 2026
IBSS Scholar Explores "Materialities of Care" in Daily Items
Recently, a research paper by Dr Daniel Hampson from International Business School Suzhou (IBSS) ...
07 Apr 2026
IBSS PhD students excel at the 2026 XJTLU Postgraduate Research Symposium
The 2026 XJTLU Postgraduate Research Symposium has concluded, with PhD students from Internationa...
26 Mar 2026